The Molson Exchange

Canadians on average take over 40 million international trips in a year, and with each return flight, they find themselves with leftover foreign currencies—all of them useless and too insignificant to convert back into Canadian dollars. The Molson Exchange opened its doors in Toronto just as Canadians returned home from their summer travels. Visitors could buy a Molson beer with their leftover foreign currency at the on-going rate.