Expected Jinx
Ever wonder if you’re the reason your team lose when you watch them play? In partnership with Opta sports analytics, we turned this superstition into a measurable metric—a data-driven idea to measure whether soccer fans brought good luck or bad luck to their teams.
CLIENT: XBOX
AGENCY: EDELMAN
AWARDS AND RECOGNITIONS
APPLIED ARTS: Winner - Social Series
APPLIED ARTS: Winner - Entire Advertising Campaign
APPLIED ARTS: Winner - PR/Influencer Campaign
CANNES LIONS: Shortlist - Entertainment For Gaming.
COMMUNICATION ARTS ADVERTISING: Winner - Digital Advertising, series
CREATIVEPOOL: Gold - Data
CREATIVEPOOL: Silver - Social
CRESTA AWARDS: Silver - Creative Technology And The Future
CRESTA AWARDS: Bronze - The 'WISH WE’D THOUGHT OF THAT' Award
GERETY AWARDS: Silver - Communications Cut
LIA: Finalist - Digital (Creative Use of Data)