Sleepless Lamp
Nearly 500,000 children experience sleep poverty in Canada, spending their nights on makeshift beds or no bed at all. To bring this hidden crisis out of the dark, IKEA introduced the Sleepless Lamp, a data-powered bedside light that mimics the disrupted sleep patterns of affected children. The lamp goes ON when the child is awake, OFF when they sleep.
CLIENT: IKEA
AWARDS AND RECOGNITIONS
COMMUNICATION ARTS: Winner - Integrated Campaign
CREATIVEPOOL ANNUAL: Bronze - Data