Shower Sensor
Canadians take hotter showers in winter, unaware that the heat above 40°C can damage their skin. So we created the Dove Shower Sensor, the first body wash bottle that uses a heat-sensitive label to warn you when water exceeds 40°C, the threshold dermatologists recommend staying below.
CLIENT: DOVE
AGENCY: EDELMAN
AWARDS AND RECOGNITIONS
APPLIED ARTS: Winner - Ideation, Series
APPLIED ARTS: Winner - Experiential / Event
APPLIED ARTS: Winner - Promotional
CMA: Bronze - Consumer Products
COMMUNICATION ARTS: Winner - Sales, Promotion
CREATIVEPOOL ANNUAL: Gold - Packaging
CREATIVEPOOL ANNUAL: Silver - Wave
SUMMIT AWARDS: Best of Category - Redesign / Rebrand